Firstly apologies for the long post, but been thinking about this for a while.
We all know there is an update due soon, which will hopefully give us some new features and hopefully end some of the lag issues. However, i am getting concerned that there is an expectation that an update is going to save this game that we love to play and bring it back to its former days alone. I don't agree. I want to know more details about the plans to improve the user-database of regular players, and therefore I have some questions/suggestions below. People won't agree with all, but unless something is done, this update isn't going to save the game.
@Sean (SM Support) - Can you confirm what the marketing plan is post update? Is there an aggressive plan to re-target former players? Or are you going to go after new players? Is there a budget?
Is there a plan to get us to help you? A proper referral scheme. So for example, for every new player we recommend and get signed up who reaches a certain manager level or certain trophy level will get a reward. It doesn't have to be much, 100 coins or something, but the power of the word of mouth is unreal.
What about all those players who've played in the past and have accounts? Is there a plan to target them specifically. A notification to be sent to their phone with a new reward? What about giving every player who hasn't logged in for a month, 100 XP of a player of their choice? Get them back playing. Surely if they have the app installed on their device (people generally don't delete apps), then you can get a notification sent to them to get them back, unless they've turned off this setting?
Social Media Strategy, Is there one, I haven't seen any adverts or promotion really? Twitter account, instagram, What's the plan?
We all know some players come back, and then disappear quickly. Is there anyone to get a tagging feature added into chat, so that people can tag people to get them back online? A gentle remainder from presidents and vice presidents to come and play. Maybe limit it to presidents only, but a nudge could get people back playing. I think we all agree, the more people playing, the better is it for all. I would have thought it was be something like @Damo in chat and it would send a note to me.
Tournaments. You've got to keep these fresh, I think I've read a post from @Oranje suggesting you can't leave when entered, I wouldn't go that far, but make the entry fee non-refundable. However, the tournaments have to work properly if you do this. Tournaments need to change at least once a week. I'd suggest a new one the day after league pack finishes.
Loyalty Rewards. Is it worth changing this from login, to after scoring 20 goals per day. To stop people logging in and not playing, just requesting XP and claiming free packs?
Leaderboard Rewards. There should be a reward for getting your highest trophies, or highest finish, to encourage people to keep playing, with extra rewards for those who finish in the top3. Maybe even just use of a card for that week, that no one else can use. A legend card. All supports people playing those extra few games, that keeps them involved.
Hall of fame. This is a must, there needs to be recognition for those that have invested in this game, and are crucial in keeping it going. Season trophies is already recorded, so it can't be too hard to create a leaderboard based on this.
There has to be some, need to keep freshing things up on a regular basis, or even weekly tweaks on player stats based on current form. Anything to make people think there is something different and new each time they log in?
Loaning of cards. I've mentioned this above, but how about a fee you can pay to load a card for a set amount of games. So new players can get the best players at the start to encourage them to keep playing.
I post this, because I care. I want the days back when the leaderboard was more competitive and it wasn't always the same names in the top10. I want different leagues at the top, it's all become a bit similar, and this is because more people are stopping than starting.
@Sean (SM Support)- Share with us, and let us help you get this game to a level which means more players playing, more revenue for you as a company, and a greater rated game in the stores. Allowing more strength to yourselves to get further investment.